Nike Running Machine

Loom & Running machine prop, for Nike's BTL action during "We Run Buenos Aires 10K" marathon race, introducing the new Nike Flyknit Lunar 2 under the slogan "Knitting the victory".
Client: Nike
Agency: RGA
Market: Argentina

During "We Run Buenos Aires 10K" marathon, Nike wanted to demonstrate in a symbolic way how important is effort at sports, when it comes time to achieve a goal, and why the sacrifice worth it, having always a reward. The runners were invited to get on a running machine and try the new Nike Flyknit Lunar 2, known for his knitting design. As they ran, the conveyor belt worked as a loom and runners knit their own medal strap with each step. The slogan of this advertising campaign was "Knitting the victory".

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SodaPasta
Buenos Aires, Argentina // Av. Warnes 1984
Tel.:(+54-11) 4585-0272
Mail: cotizaciones@sodapasta.com
Ezequiel Arroñade
Executive Producer
ezequiel@sodapasta.com
Mob.: (54911) 3875-1671
Mario Astutti
Creative Director
mario@sodapasta.com
Mob.: (54911) 3004-5284
Gonzalo Furlani
Production Design
gonzalo@sodapasta.com
Mob.: (54911) 3001-3938
Tomás Dalton
Executive Producer
pato@sodapasta.com
Mob.: (54911) 3004-8271

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